Success is all about the company you keep, which is why you should be working with the best.

As the #1 real estate brokerage in Northern California, Sacramento/Tahoe and nearly every local county, city and neighborhood in between, Coldwell Banker enjoys market dominance like no other. 

*Based on information from MetroListServices, Inc. and Tahoe Sierra Board of REALTORS® for the time period 1/1/16 to 12/31/16. All data, including all measurements and calculations of area, is obtained from various sources and has not been, and will not be, verified by Coldwell Banker Residential Brokerage or MLS. All information should be independently reviewed and verified for accuracy. Properties may or may not be listed by the office/agent presenting the information. Data maintained by the MLSs may not reflect all real estate activity in the market. Owned and Operated by NRT LLC. ©2017 Coldwell Banker. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company and Equal Housing Opportunity. Each Coldwell Banker Residential Brokerage Office is Owned by a Subsidiary of NRT LLC. Real Estate Licensees affiliated with Coldwell Banker Residential Brokerage are Independent Contractor Sales Associates and are not employees of NRT LLC., Coldwell Banker Real Estate LLC or Coldwell Banker Residential Brokerage. CalBRE License #01908304.

The Model for Others Since 1906

The story of Coldwell Banker unfolded in 1906 out of the ashes of the devastating San Francisco earthquake that left the City by the Bay in peril. At the time, unscrupulous business people were taking advantage of vulnerable San Francisco residents. That’s when Colbert Coldwell and Benjamin Banker recognized the need for a real estate company that would provide honest, reliable, trustworthy and innovative service to its clients. Their vision set the standard for today’s Coldwell Banker, which continues to be the most trusted real estate company and the #1 real estate brokerage in Northern California and nearly every local county, city and neighborhood in between.

Coldwell Banker’s market dominance gives Sales Associates a distinct edge. And so does being proud of the type of company they work for.

What’s in a name? Coldwell Banker Independent Sales Associates often increase their business substantially just by their affiliation with the Coldwell Banker name.

In real estate, Coldwell Banker is synonymous with respect, authority, leadership. That reputation leads to increased access to clients, as well as the company’s massive network of Sales Associates, offices, and companies for unparalleled support.

As a Coldwell Banker Sales Associate, you can directly benefit from:

  • Access to a network of 88,000+ Independent Sales Associates and 3,000 offices in 49 countries around the globe  
  • The confidence of knowing you are affiliated with the #1 real estate brokerage in California, with sales volume that’s 340% greater than its nearest competitor*  
  • A dominant presence in Asia as the region’s fastest growing real estate brokerage  
  • Knowing you are part of Realogy (Coldwell Banker Residential Brokerage’s parent company), repeatedly honored among the World’s Most Ethical Companies 

Now that you have access to all these clients, you need to be able to land them, and then provide them with the kind of service they expect from Coldwell Banker. That’s where the company’s support network comes in. As an Independent Sales Associate, you’ll have hands-on education and continued learning, plus the best resources in the industry at your fingertips.

Professional, Non-Competing Managers | In-Office Administrative & Marketing Support | Legal Assistance Program focused on the prevention of claims and lawsuits | Support Center with both online and personal support | 24×7 Technology Help Desk

When you have the support you need, you get to focus your energy where it belongs: on serving your clients, making sales and growing your business.


The Coldwell Banker Core Four Values help recognize hard-earned success and give you access to more resources and support to help ensure you are living an exceptional life.


Providing you with resources to help you sell more homes, net more money and operate more efficiently:


Giving you access to a place that is fun, supportive and inspiring—and a company that you have pride in:

  • AVP “Events”
  • Annual Awards Event at the Fairmont Sonoma Mission Inn
  • Quarterly “On Track”
  • Referral Rewards Club
  • International Gen Blue Sales Rally


Giving you access to resources to help increase your knowledge, sales skills and business development capabilities to help you grow your business:

  • SkillBuilder
  • Education Expos (Semi-Annual)
  • Leader’s Edge and Business Consulting
  • Core Support (Support That Matters)


Providing you with opportunities to grow your personal wealth with real strategies so your best years are ahead of you, not behind you:

  • The Freedom Commission Schedule
  • The VIP Retirement Program
  • Financial Freedom
  • Referral Rewards

Marketing is important to the success of any business; in real estate, it’s critical. As a Coldwell Banker Independent Sales Associate, the Coldwell Banker Tools are your powerhouse resources for reaching clients and making sales. Better yet, it’s all complimentary.

  • inTouch:
    Lead management system, listing alerts, personal website, drip marketing, robust marketing center
  • Moxi Present:
    Dynamic client marketing presentations with up-to-the minute MLS data, interactive graphs and charts, video embedding and other rich media tools
  • CB|ONE:
    Intranet, marketing resources, company information, integrated listing marketing system, marketing platform to create property flyers, postcards, single property websites, video slideshows and more
  • Market/Area/Quarterly Report:
    Coldwell Banker’s proprietary industry market reports, featuring the latest home trends and market conditions

Beyond the Coldwell Banker Tools, the complimentary marketing programs and resources give Sales Associates a distinct advantage, with access to:

  • Contact Management System
  • Personal Website
  • Automated Drip Prospecting System
  • Listing Alerts
  • Weekly “The Update” Promoting All New Office Listings and Open Houses
  • Automated Digital Statistical Newsletters
  • Detailed Market Statistics
  • Single Property Websites
  • Exclusive Coldwell Banker Quarterly Real Estate Reports
  • Professionally Printed Brochures & Postcards
  • “inSight” Online Listing Analytics Report
  • Digital Advertising
  • Video Marketing
  • Social Media Integration
  • Coldwell Banker Global Luxury℠ Marketing System
  • Exclusive Look

These Coldwell Banker resources helps expand your reach to get your properties sold.

  • Your Listings, Everywhere:
    Through web syndication, Coldwell Banker listings are featured on as many as 900 websites around the world, including Coldwell Banker’s exclusive websites:


  • Rapid Lead Response System:
    In today’s world, response time is everything, and a delay in getting back to a potential client can cost you—literally. Our Rapid Lead Response System allows you to follow-up on potential leads in seconds so you can replace “potential” with “active.”
  • HomeBase:
    The Coldwell Banker Online Transaction Platform streamlines the process.

The more your listings are seen, the better chance of finding a buyer.

Coldwell Banker’s motto is, “Always keep learning.” We know that a class you take today can impact your business tomorrow, and that no one—not even the most seasoned top Sales Associate—is ever done absorbing new tricks, tools, and techniques for improving their sales process or gaining more clients.

Whether you’re new to the business or a seasoned professional, Coldwell Banker offers voluntary education programs for affiliated Sales Associates.

Click here to view an example of Coldwell Banker’s monthly Education course calendar.

Click here to learn more about what Sales Associates are saying about the Coldwell Banker new Sales Associate SkillBuilder series.

A class you take today can impact your business tomorrow. Coldwell Banker’s motto: “Always keep learning.”

Love What You Do

Not many people in this world get the opportunity to make people happy every day—and have the potential to make a great living doing it. At Coldwell Banker, we never forget that what we call “work” represents someone else’s dream. Talk about motivating.

Working in real estate for a company like Coldwell Banker in an area like Sacramento/Tahoe is a privilege for all of us, and it goes beyond showing homes and signing contracts. All year long, affiliated Sales Associates and their family and friends support local causes and events they believe in, like Day of Caring. Because, while our standards and our expectations for achievement are high, nothing feels better than being able to really make a difference for someone else.

Love Where You Live

“Dull” is a word that doesn’t exist in Sacramento or Lake Tahoe’s vocabulary. There’s always something going on in the region, whether it’s a street festival, an art show, or an opportunity to root for the home team. And that’s just one aspect of what makes the area great. Affiliating with Coldwell Banker gives you a unique opportunity to be in the middle of it all, using your local knowledge to help clients meet their goals—while also meeting your own—in the area you call home.

Coldwell Banker is the most-visited real estate brand online and a prolific listing syndicator to all major real estate websites. The Coldwell Banker lead generation system generates digital leads to affiliated Sales Associates through:

900+ Websites | MAXimum | Digital Marketing Strategy | inTouch | Relocation Network | Coldwell Banker’s eTeam

  • Coldwell Banker listing exposure on as many as 900 websites around the world, including all powered-by-Zillow sites and the ever-expanding ListHub and HomeFinder.com networks. On top of that, all luxury listings are distributed to 60+ additional sites targeting high-net-worth individuals.
  • MAXimum: A program for all Coldwell Banker NRT affiliated agents. It features the agent and their listings on four of the most-visited real estate websites: Zillow®, Trulia®, realtor.com® and Homes.com®
  • Digital marketing strategy: digital advertising, TV advertising, social media, video pre-roll
  • inTouch: Coldwell Banker’s integrated marketing platform


Ready to learn more?

*This representation based in whole or part on data according to REAL Trends Big Broker Report for 2016. Some offices acquired during analysis period.